The Welsh government has launched the second phase of a major campaign focusing on the role of families in the organ donation process.

Three hard-hitting advertisements show an individual’s choice to donate their organs being over-ridden by family members because they didn’t talk to them about their decision or registration on the organ donor register to become a donor.

The Welsh government is urging people to talk during Organ Donation Week to prevent life-saving transplants being missed because families didn’t know their loved one’s organ donation decision.

Surveys indicate that around 80 per cent of people in the UK support organ donation, however only 33 per cent of people have told their family that they want to donate. In circumstances where a family does not know their loved one’s decision, they are far more likely to refuse to allow organ donation to take place.

Data published by NHS Blood and Transplant demonstrated that in 2017-to-2018 there were 22 cases in Wales where families either overrode their relatives’ decisions to donate organs or didn’t support deemed consent.

With an average of 3.2 organs retrieved per donor in Wales in 2017-to-2018, this could have resulted in as many as 70 additional transplants.

Health Secretary, Vaughan Gething, said, ‘We want to encourage everyone across Wales to talk with their loved ones about their organ donation decision. We know awareness and understanding is increasing, but it is really important we reach the Welsh public on this issue.

‘We have seen huge leading improvements in our consent rates, increasing from 59 per cent in 2015-to-2016, to 70 per cent in 2017-to-2018, however when there are still people dying waiting for a transplant we must work harder to further increase the consent rate to have a significant impact on reducing transplant waiting lists.

‘If you know you want to be an organ donor, then simply tell your loved ones. Your family will be involved in any discussions about organ donation if you are in a position to donate your organs when you die. This could make an already difficult time more stressful if families have never discussed organ donation.

‘If you support organ donation, remember to speak to your family and friends about it.’

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