Cervical Screening Wales took to social media last month to encourage women across the country to attend regular smear tests.
The virtual campaign, run during Cervical Cancer Prevention Week (25th – 31st January), aimed to spread the message that NHS screening saves lives.
Cervical Screening Wales posted Facebook updates twice daily, in the form of personal stories, facts and infographics via its Screening for Life page. It also be shared posts from leading cervical cancer charity Jo’s Cervical Cancer Trust.
Cervical screening (also known as the smear test), detects early changes in cervical cells. It is available to women aged between 25 and 49 every three years and those aged between 50 and 64 every five years.
However, one in five UK women do not take up their invitation to a screening, increasing to one in three in the 25-29 age group. Although the disease can affect women of any age, it is now the most common cancer in women under 35 in Britain.
Dafydd Snelling, Engagement Specialist for Cervical Screening Wales, explained, ’Taking part in cervical screening is a choice, but we know that screening does save lives.
‘We encouraged people to raise awareness of Cervical Cancer Prevention Week by sharing our Facebook posts with family and friends.’